Most families arrive through someone they trust, not through an advert.

QR codes on product tags, price charts and school lists open that item or list straight on the site. Charts are made in Order Forms.
WhatsApp links. Families share their order and bundle links with each other. A shared link shows a clean preview with a picture.
Schools and teachers. Schools can have their own list of required items (Manage Schools). Teachers in the Affiliate Program share a personal code and earn commission on orders it brings.
Refer and earn. Every parent has a referral link and earns credit when someone they invited orders.
Gallery and articles (see the gallery) show our work and tell our story.
Seasonal offers (see offers) appear on the home page only while a deal is running.

Content & Marketing is where the team controls the gallery, banners, notices and offers.

Runbook